Ride emerged as a pioneering platform in Argentina, introducing the innovative concept of boat rentals and aquatic excursions through a user-friendly app. Its primary aim was to bring together adventure enthusiasts from all corners of the nation, offering seamless access to boat rentals, group outings, and unforgettable aquatic experiences.
In my role with Ride, I led the charge in shaping its digital presence from start to finish. This involved conceptualising and implementing the app’s User Interface (UI) and User Experience (UX), developing its essential functionalities, and rigorously testing its performance. To ensure Ride’s success, I conducted thorough research on competitors, informing strategic design decisions and feature integrations.
Every aspect of Ride’s digital framework was meticulously created under my guidance. I programmed the app and engineered its booking system from scratch. This included seamless integrations with Google Maps and other local services, enhancing the overall user experience.
Unfortunately, after its successful launch in 2019, the app had to shut down a year after due to the COVID-19 pandemic.
