I had the pleasure of leading a marketing campaign and coordinating a launch event for the final instalment of the beloved Harry Potter film series in collaboration with AVH San Luis, the distributor and owner of the rights for Warner Home Video in Argentina. From orchestrating event activities to designing promotional materials and executing an online marketing campaign via Facebook and Twitter, my role encompassed a diverse range of responsibilities.
Additionally, I liaised with a team to plan the day’s activities and engaged with agents of actors from the film to arrange appearances via live stream, among other tasks. Crafting assets for social media and posters to promote the event added an extra layer of creative involvement to the project.
The event, held on November 14th, 2011, garnered an impressive attendance of 400 enthusiastic fans. This marked a significant milestone in my career, being my first collaboration with the owners of the Harry Potter rights and serving as a highlight that I cherish to this day. The connections forged and the positive relationships cultivated during this event paved the way for future projects with the Harry Potter brand.
I only keep a portfolio of promotional materials designed for the event, as unfortunately AVH closed its doors in 2018 and the Facebook page containing photos from the event was deactivated.
After the event and the incredible outcomes, my bond with everyone became so special that I found myself involved in planning and helping to create some of the posts for the official Harry Potter brand social media.
For any further inquiries or references regarding my work on projects with Harry Potter, Warner Bros Home Video or AVH San Luis brands, please feel free to reach out to Cynthia Beatti.
